Skills Strengthening for Industrial Value Enhancement (STRIVE) is a new World Bank funded project that has been approved by Expenditure Finance Committee (EFC) in November 2016 for a total cost of Rs. 2200 crore (US $ 318 million). The project falls under the Programme for Results (P4R) based category of World Bank that ensures outcome based funding. The project aims at creating awareness through industry clusters/ geographical chambers that would address the challenge of involvement of micro, Small and Medium-sized Enterprises (MSMEs). The Project would also aim at integrating and enhancing delivery quality of ITIs. In order to ensure achievement of outcome these ITI would be competitively selected for up gradation under the scheme. Committee for Economic Affairs (CCEA) has approved STRIVE and the loan agreement between Government of India & World Bank has been signed on 19.12.2017.The project management consultancy has been on-boarded. The operations manual has been prepared in consultation with World Bank and has been approved by National Steering Committee meeting chaired by Secretary, MSDE on 3rd January’2019. Implementation of project has been started and workshops with states and industries clusters are planned.